In recent years, digital specialists have observed that customers do not necessarily attach themselves to a brand, but rather to a lived experience. SQLI, a European digital services company and Ibexa, a renowned digital experience platform, offer you relevant feedback through a webinar specially designed to help you harmonize your digital channels.
During this webinar, you will understand why your customers want to have access to the same content on all your digital channels. Mobile application, website, social networks… In 2021, the key word is the unified digital experience. It is in any case a priority for brands if they want to prevent their customers from turning to the competition.
CyberCité is organizing 2 days of “Traffic from scratch to cash” webinars on April 6 and 7, 2021!
Feedback from Carrefour Assurance
It is precisely for this purpose that Fabien Appert, CIO (IT Systems Director) at Carrefour Assurance, will share his feedback with you. In collaboration with SQLI and Ibexa, the French insurer is now able to offer a unified and omnichannel customer experience, the details of which you will be able to discover on April 6 at 9:30 am.
For several years, Carrefour Assurance has had the ambition to shake up practices with the aim of attracting new customers. The main objective of the brand was to create a synergy between the points of sale and the website to boost insurance underwriting. With the support of SQLI teams, Carrefour Assurance has succeeded in transforming its model to become a major player in insurance in France.
In 2018, SQLI developed a web platform specifically designed to help Carrefour Assurance increase the subscription of insurance products. By offering insurance at the right time to its customers, Carrefour Assurance has succeeded in increasing the subscription to school insurance by 65%. This is a digital link that has enabled the brand to bridge the gap between its online offers and its physical points of sale.
The benefits of a digital experience platform
Internally, a digital experience platform should allow you to improve collaboration between your different departments and optimize your procedures. Externally, you will accelerate the pace of your growth, obtain a higher return on investment or even strengthen the engagement of your customers.
If these issues are also your reality, then don’t delay in registering.
On April 6, 2021 at 9:30 am, alongside Fabien Appert, will be present: Eric Thean, Consulting Director at SQLI and Olivier Berckmans, Partner Manager at Ibexa. Here is the detailed webinar program:
- 9:30 am – Offering an omnichannel customer experience: what are the challenges for companies?
- 9.40 a.m. – Testimonial from Fabien Appert, CIO of Carrefour Assurance: a digital platform to capture new traffic, develop notoriety and boost subscriptions.
- 10:00 am – Projections and developments after the implementation of a DXP
- 10:15 am – Questions / Answers