The big cleaning on social networks continues. In an article titled “How we track disinformation on our applications”, Facebook revealed to have disabled more than 1.3 billion fake profiles on its platform between October and December 2020.
Fake accounts, Facebook’s pet peeve
For several years now, Facebook has firmly fought disinformation on its platform. The fourth quarter of 2020 once again proves this. In just three months, Mark Zuckerberg’s group eradicated more than 1.3 billion fake accounts, most of which were said to have been deactivated at the time of their creation, or just a few minutes after.
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A figure overall down compared to the other three quarters of 2020, and particularly low compared to the second quarter of 2019 during which Facebook had to delete no less than 3.2 billion profiles.
How does Mark Zuckerberg’s group fight disinformation?
A titanic work of moderation, for which the group of Mark Zuckerberg did not hesitate to deploy the great means. Beyond its artificial intelligence whose mission is to detect fake accounts based on more than 20,000 criteria, the social network also relies on more than 35,000 employees whose exclusive mission is to fight against disinformation within the platform.
Obviously, many features also come in reinforcement. In the context of the health crisis in particular, Facebook has multiplied the tools to fight against disinformation on its platform. In April 2020, for example, the social network deployed two particularly useful tools. The first was to inform users who have interacted with erroneous information, and the second to facilitate access to verified information about the coronavirus.
More recently, Mark Zuckerberg’s group has set up labels on postings about COVID-19 vaccines, both on Facebook and Instagram. By clicking on it, users directly access verified information issued by the WHO. A necessary measure, even essential, since false information on the subject is legion on the platform; In the fourth quarter of 2020, Facebook says it removed more than 12 million pieces of erroneous content about the coronavirus, and vaccines.
So many efforts that allow Facebook to make its platform more and more secure. However, the social network knows it: it is tackling a major challenge, which is still far from over. Besides, can it really end one day? Hard to believe.